I require 3 things of my oatmeal: 1) Organic 2) Instant (aka microwavable) 3) plain (aka no flavors added since, for me oatmeal is a savory food, to which I add sea salt and anything from garbanzo beans to sausage, to eggs or bacon). I thought that was it when iHerb discontinued Dr McDougall's, since not even my local health food store stocks a brand of oatmeal with my 3 requirements; then I found this new addition. I must say I like it even better than the other brand as this one doesn't have any synthetic vitamins added so I feel much better eating this than one with questionable additives. It tastes really, really good and I hope iHerb continues to carry this one as it's impossible for me to stomach sugary flavored oatmeal. Imagine having your meat and potatoes dinner served with a huge helping of sugar. Just no! Savory is the only way for me to go!