I purchased this product to eat at work and on hiking trips. I have been impressed with Navitas Naturals Brand products, as all the companies' products are sourced from whole, concentrated, superfoods. This product is a nice fusion of cocao, gogi berries, and chia seeds, along with other healthy ingredients. The taste is not overwhelming sweet, it's very grainy and earthy tasting. If you like to eat whole dates and other less sweet dried fruits, this product will probably taste sweet enough for you. You don't get a huge amount of product, but what you do get is surprisingly filling. I would certainly order this product again and try the other varieties, as well.