The hemp oil comes in a black jug to prevent skunking from the light. It's taste is may be strong for some, but in the proper dose, if put in something like your morning juice, the taste is actually quite bearable and may even enhance the flavor of the beverage. Based on dosage recommendations for hemp oil, there should be enough hemp oil in this jug to last a person as long as a year. That's fairly good for $40. Some tips: Don't take more than a big spoon's worth of hemp oil at any given time. You can experience moderate to severe stomach pain/ gastrointestinal distress from taking extreme doses, depending on how much than the recommended dose you took. Also do not heat the hemp oil as it may cause it to denature and lose its nutritional value. All in all I'm very satisfied with the product.