This product is great for those who like to chew on solid food, instead of soft chewy food bar. Though brown rice syrup is the second ingredient by weight, this bar is not too sweet and just nice for me (I dislike over sweetened food bar). It is also nice that it is made of mostly organic ingredient and does not use chemical preservatives or additives. One bar is pretty large at 85g, compared to normal 40-50g and is very satisfying as a quick snack. There is also quite a lot of chocolate favour in it and not simply diluted chocolate taste. Pricewise, it is very competitive and reasonable if you compared the size of the bar alone and it tastes good as well. Check out my page for more reviews!