I've tried both this product and the smoothie infusion from Vega and this is the top of the line in terms of getting optimal nutrition for your exercise program. Brendan has created a real substitute meal that is Vegan and tastes pretty good also. I buy this one (natural flavor) because you get more servings than the other flavors and it's a pretty neutral taste. The Chocolate flavor I will say rocks if you don't care about having the extra servings. The product doesn't come cheap but I will say the company's products are very high quality. I'd recommend getting the bigger size for cost savings and only use 1/2 the dose suggested for optimal cost savings. It's a winner!!