I was very cautious when I ordered the product due the few negative reviews (I always read those first). I was afraid of the taste as this seems to be one of the major concerns. I was hesitating between 2 brands. Then, I wrote to a famous Doctor's office in NY who sells his own brand of protein powder but that cannot be shipped to Europe yet. They then recommended this brand and I went for it. I must say, I amazed. I take a shake every morning (visit the vegaone site, they have great smoothie recipes!) and I can tell the difference in my energy level, in my mental clarity, in my digestion and in my lack of cravings throughout the day. When I do not take it, I tend to munch all day long. It is as if the shake gives me exactly what my body needs. Two comments though: - I understand where the people who did not like the taste are coming from. It is probably stevia as this is a non-sweetened product. Stevia takes some getting used to it. Personally, it does not disturb me, but I would very much welcome if the brand launched a really non-sweetned product, i.e no stevia either. I would just then throw a date in my shake and that would be it. - The powder contains maca and I am not sure if this is the right thing for me to take due my low cortisol level. This is something I will have to double check. PS: my favorite shake with the chocolate flavor powder is: 1 scoop of powder, 1/2 banana, 1 cup of homemade cashew milk, 1 pear, cinnamon, 1 tsp of dutch cocoa powder (yes, I add some!!!) and 1 tsp of virgin coco oil. But of course, when in a rush, I just mix the powder and the the nut milk.