I ordered this product after reading about the coconut oil diet. I had tried a different brand and wasn't very pleased with it, but decided to try another brand before I gave up on coconut oil. The Nutiva coconut oil smells and tastes so much better! I've been using it for about a month now. Two tablespoons a day - blended in a protein drink every morning. I've also been using it on my skin. I've lost significant weight (don't watch the scale, but I'm wearing my "skinny" pants), and my skin - it is incredible what this stuff does for your skin. I've always been prone to rashes of one type or another and right now any patches I had are either completely gone or healing very nicely. My hair has also improved. Awesome!!