The Sodium Lauryl Sulfate (SLS) give it a failing grade
22 peope found the following review helpful
Posted by Reviewer2466313 on Apr 13, 2011
I've happily been using Jason's Power Smile toothpaste for years and thought I'd try something new. Based on the glowing reviews for the Auromere I bought a tube. I guess I hadn't paid attention to the fact that it had SLS listed among its many ingredients on the iHerb page. ---------------->2-14-2014 - Here is a reply we received from Auromere regarding SLS: " We are aware of controversy about theSodium Lauryl Sulfate ingredient, which can be derived from coconut oil (as in our case) or chemically created. In the small amount it is used in the toothpaste product however, it is safe and effective as a foaming agent which helps to spread the toothpaste between all the crevices of the teeth and gums, and allows the active herbal ingredients in the toothpaste to be present longer during brushing. Without a foaming agent, the toothpaste melts away a bit faster when you start brushing. You may be interested to note that a lot of the claims made against SLS have been debunked by Environmental Magazine, the American Cancer Society and other doctors. Hundreds of thousands of customers use the Fresh Mint toothpaste regularly without incident. If however, someone is sensitive or allergic to SLS, they would still be sensitive whether it is derived from coconut oil or created chemically. In that case only it would show up like a rash in the inside of the mouth. For people who are sensitive (or want to avoid this ingredient), we do have the Foam-free option (which iHerb carries too - ARM-20005 ).
Auromere herbal toothpaste, fresh mint
3 peope found the following review helpful
Posted by Reviewer2809615 on May 25, 2011
This has a mild mint flavor, but the licorice flavor is quite strong and overpowering. Since I do not like licorice at all, I won't be using this.
1 person found the following review helpful
Posted by 4694064749721744211 on Mar 20, 2014
SLS makes my mouth and lips extra dry.What is the point of making paraben and fluoride free pase if you'll keep SLS.
Didn't like the taste
Posted by 4931664000159639304 on Dec 10, 2014
Didn't like the taste
Poor quality, not worth it. Way too expensive!!!
Posted by 5739106520054608730 on Dec 12, 2014
The ONLY thing that is nice about it, it's the colorful box (package) that this toothpaste is in. You can call Auromere or whatever you want, it's still just a very ordinary toothpaste. The mint taste? Not that I am aware of it. The paste looks awful and it's not cleaning the teeth good at all. I do NOT believe in all those positive reviews here. Because the toothpaste is made in India, I am sure that most of so called "positive" reviews are fake and made by company's "friends". Summarizing, this product is not worth more than maybe $0.75. But that's just my opinion.