No bad ingredients
Posted by Reviewer2092015 on Jul 13, 2010
It has no fluoride and no Sodium laurel sulfate, which makes it great for my child. Very healthy ingredients, and tastes good, too.
my kids love this.. especially the strawberries' flavor
Posted by Reviewer1336307 on Aug 09, 2010
my kids always love to brush their teeth now with this toothpaste
Posted by Reviewer1101244 on Aug 13, 2010
very nice taste and my kids loved it
Posted by purdycnm on Jun 02, 2009
I love that it has no fluoride, my kids like the taste
My daughter loves it
Posted by Reviewer2890588 on Jul 28, 2009
Has a wonderful strawberry scent and my daughter is very happy. Much better than other brands we've tried.