I've been using this product for three months after religiously using natures gate aloe shampoo and conditioner. This is by far THE BEST shampoo I have ever used! It lathers nicely, and you only need a little bit to work into your scalp. I personally love the smell and tingle, but someone who isn't into natural products may find this shampoo strongly medicinal-smelling at first. Avoid your eye area and any area that's sensitive because the tingle is intense.
My hair is naturally fine (but I have a lot of it), noticeably oily after a day, shoulder length and dye-free -- I stopped dying it almost two years ago and as you can imagine, I had dry/damaged hair. The natures gate was a good starting point for me but I wish I had found this shampoo sooner. With natures gate, my hair still felt stripped and straw-like even after a prolonged conditioning in the shower. Forget about just shampooing -- my hair would literally break without conditioning. Yes, it was shiny... but got oily within a day and felt weighed down and grimy.
Then I discovered Giovanni. I no longer use conditioner AT ALL in the shower. I use this shampoo every two days, and the Giovanni brand leave in conditioner on the days that I wash my hair. My hair stays shiny, bouncy, clean-smelling, and best of all, not oily, for two to sometimes three days depending on my activities and the weather.
I have gotten so many compliments on the softness/shininess/suppleness of my hair. I have little kid hair again! Yay!
The bottle lasts about a month for me and it is totally TOTALLY worth trying. You won't regret it!
Update 3/19: Just wanted to update, after over four years, this is still my shampoo. My hair is down to my waist now. I find that about a tablespoon of shampoo works well to lather my entire mane. If Giovanni stops making this, I don’t know what I’m going to do, lol. This shampoo is a holy grail product and I will continue to pay the premium for it.
