I wanted to switch to a fluoride free, natural toothpaste and after much research and ingredient researching settled on this one. Whilst the non-minty taste compared to regular toothpaste took a few times to get used to, the consistency is great and my teeth feel clean and my mouth feels fresh after using it. I would also add my mouth feels less dry than with commercial toothpaste. Best of all though is after my hubby calling me a hippy for switching I now know he's using it too as the same empty Colgate tube has been sitting in our bathroom for almost a year now! Please click 'yes' if you found this helpful and click my NaturalMum link above for more reviews on natural beauty products, vitamins and supplements.
Posted by BeHealthyBeHappy on July 27 2015 | Verified Purchase
I had been using fluoride-free toothpastes for a year and a half before stumbling upon this one and what a difference had JASON made! I finally feel like my teeth are squeaky clean. And I keep getting compliments on how white my teeth are, too. I've tried other Jason toothpastes but this is my favorite.
Posted by iHerb Customer on October 24 2014 | Verified Purchase
I love this product because it is fluoride and SLS free, it tastes good, and it makes my mouth feel clean. My kids think it's "spicy" but they don't mind it and it keeps them from swallowing it and using too much. Win, win.
Posted by SylvieLaLloyd on October 12 2014 | Verified Purchase
I use this toothpaste in the morning, and a flouride one at night. This toothpaste cleans teeth nicely and has a refreshing mint taste. It helps bad breath. The texture is definitely different than toothpastes I had used before, but it isn't bothersome. I have sensitive teeth and it does not bother them.
Posted by iHerb Customer on April 4 2014 | Verified Purchase
This toothpaste is a smooth grayish-white paste with a mild mint flavour. Doesn't have that awful aftertaste of artificial sweeteners like conventional toothpaste and rinses out clean. My teeth feels clean and fresh. My parents love using this product as well.
Posted by iHerb Customer on August 28 2013 | Verified Purchase
Like it! Nice smell (not too strong). Texture is heavier than of usual toothpaste but i like it.
Posted by iHerb Customer on July 23 2013 | Verified Purchase
Can't complain. it's good.
Posted by iHerb Customer on July 15 2013 | Verified Purchase
Cleans my teeth well, and got rid of sensitivity. I use menthol flavored peroxide as my rinse. LOVE!:)
Posted by iHerb Customer on January 12 2018 | Verified Purchase
This toothpaste is chemical free, leaves one's mouth clean and teeth smooth, and it comes in many varieties/flavors. I switch around.
Posted by iHerb Customer on March 18 2015 | Verified Purchase
it has a perfect lather and i feel safer using it than commerical toothpaste so woooo - can be spicy!
Posted by iHerb Customer on December 22 2014 | Verified Purchase
So, my friend had this toothpaste and I really liked the taste and structure! I strated to use it for myself but my teeth started to hurt after about a week of using it, not that much, but a really weird feeling similair to when you eat something cold. I'm pretty sure it has to do with this paste! But if your teeth can handle that, you found yourself the best toothpaste ever!