Bought on a whim when they were offering a deal on the tea infuser. I drink a LOT of tea. Several cups a day of all different kinds, and this was the first time I have come across this tea. It has a smooth flavor that is a little difficult to describe. It is not very bitter or astringent (as many teas can be) and has a warm, smooth rounded, well, velvety feel. Quite good and can be steeped many, many times. A hint- The first steep of this tea should only be about 1-2 minutes (adjust to your desired potency). Each additional steep, add a minute or so. I'm really glad I found it, and will likely repurchase. I would also recommend their tea infuser. A nice experience, and no plastic!